Category Archives: IT Market Research

Stay updated with the latest insights on IT market research from Platform 24, a provider of technology solutions. Explore trends and forecasts to stay informed about the evolving IT landscape. Gain valuable knowledge to make informed decisions and stay ahead in the competitive IT market with Platform 24’s expert guidance and insights.

The Impact of Technology on Market Research

Have you ever wondered how businesses seem to know exactly what you want before you even do? The secret lies in market research—now turbocharged by digital transformation, as intelligent modern solutions are finding new ways to gather, analyse, and use data to refine their strategies, win customer hearts, and keep a sharp competitive advantage. Traditional […]

Insights into Data Connectivity Demands for Modern Market Research Companies

Understanding the Data Connectivity Needs of Contemporary Market Research Firms

Disparate information, unconnected applications, conflicting processes – disconnected datasets pose significant challenges to modern market research companies, who rely heavily on real-time, up-to-date information. This need for interconnected data has given rise to an essential business focus: data connectivity.  At its core, data connectivity involves linking different data sets and applications to ensure they communicate […]

Can technology solutions revolutionise market research?

Can Technology Solutions Transform Market Research

As the market research sector continues to operate in an era defined by advanced technology solutions, researchers should always be finding new ways to streamline their work for maximum impact. And with the “Market Research and Statistical Services industry … [worth] $3.3bn in 2022” (at least in Australia), adopting new technologies is vital for widening […]

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